Trident gum has a good flavour but it for me is just too expensive. Im not being a cheap person here
but extra is only 35/40p but trident is like 60p the last time i got it. Even though it has about 14
pieces as soon as i open it out my friends are all in for it and i only have about 5 left. So i'd
rather buy Extra chewing gum.
Anyway, there's lots of competition out in the gum market, and I'm sure Trident contributed to the
loss of market share by Extra but I don't think we can single handedly pin it on Trident.