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Who listens to that "My little pony" jingle? |
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I agree. I use my DiVo just so I can skip the commercials. |
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Most ignore commercials or leave the room for a snack at the commercial time, or use the remote to
change the channel. |
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(see comment above) but i don't like TV advertising, and am not effected by it! |
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I agree. People almost always ignore ads for pretty much anything. I always mute the TV, or change
channel, when ads come on. Everyone I know does, as well. Most TV shows are about 40% ads and 60%
actual show. I don't know anyone who actually pays any attention to TV ads. |
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A WASTE of money? You have to be kidding... |
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 luhg  19 Apr 2008 23:34
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Well its not right because TV creates mass awareness about a product and than it pushes the customer
to buy the product for once at least and if the product got quality than the customer will surely
re-buy it. And above all children always force their parents to buy anything concerned to them. So,
TV ads do serve the purpose for the companies and money is not wasted at all. |
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It must be worth it because companies have a huge budget for it. If it wasn't worth it then they
simply wouldn't advertise.
I wonder when the time will come when it does not become financially viable. The onset of Sky+ may
change things (you can save any TV you want to watch and play it back when you are ready) I now just
fast forward the adverts so very rarely do I ever need to sit through them. As this media becomes
the norm advertisers will not shell out so much money for them. |
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I think Television commercials sometimes work. If I happened to need new mascara and a commercial
came on for a brand of mascara, I would be more likely to buy it.
The reason stations have commercials is so that we can watch TV for free. If the advertisers weren't
paying for commercials, it would be us paying. |
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I see a commercial for a theme park, I go online, I get tickets, I just paid money. Does TV
advertising always work? No, of course not. But it often can. |
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If television advertising was, in fact, a waste of money, then companies would not pay tens of
thousands of dollars (as a bare minimum amount) for ads that run less than 30 seconds. Additionally,
major political parties and lobby groups would stop spending most of their marketing budget on
television-based ads, and all those commercial shopping channels would have long gone out of
business.
Television advertising clearly works very well, especially if these ads are shown during peak
viewing hours, or in the middle of popular television shows and movies. For example, during the
Super Bowl, companies were willing to fork out as much as $2.7 million for 30 second TV ads. Most
companies keep very close tabs on the effectiveness of their marketing campaigns. If it would not
have been proven to work, then most corporations would have pulled their ads in short order. |
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