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Movie Advertisements Should Not Show Movie Footage You Won't See In The Actual Movie
A classic example are several of the M. Night Shyamalan movie commercials. Both "The Village" and "Lady in the Water" had footage in the commercials which not only wasn't in the movies but gave completely different impressions of the movies' genres. "Village" had a beast breaking into a watchtower but in the movie the beast was false and never succeeded in breaking in. "Lady" implied true horror and had quotes like "They're everywhere", which was not in the movie at all. THESE TRICKS AMOUNT TO LIES. FALSE ADVERTISING. Movie commercials should not be tricks.
 Grenache  30 Jul 2008 20:51
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I completely agree: They should show what IS in the film, and make it clear whether the film's a horror, a comedy or whatever other genre it might be. False advertising is just plain wrong.
 
 acidrabbit  16 Sep 2009 19:38
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Exactly. Most film trailers these days show all the good bits of the movie so there are no surprises when you actually see the whole movie.
 
 Lynchee  23 Apr 2009 11:45
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It's not actually movie footage if it's not in the movie. But anyway i agree it is lying they should show actual movie footage THAT'S IN THE MOVIE
 
 manu98  31 Jul 2008 10:58
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I agree. However, they do that to try to sell the movie to you. They want to catch your interest so you will come and see the movie. It is like when you go to McDonalds...you never get the same burger that is in the picture. It is all a gimmick to tempt you into getting the product. However, I agree that they should not show things that are not in the actual movie. To me that is like false advertising.
 
 Flash  30 Jul 2008 23:03
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If an airline were to run adverts on television suggesting that it provides caviar, Champagne, and exquisite French meals on porcelain plates in economy class, only to then offer passengers a bag of pretzels and a Coke for $2, the carrier would have consumer protection agencies chasing it with so many fines that the company wouldn't know what hit it. Movie adverts and previews should be expected to follow the same strict guidelines and they should never be permitted to mislead viewers by showing scenes that never made it into the finished product.

I saw the Village and liked it very much, so I cannot really complain about that. I do, however, remember feeling underwhelmed by "Lady in the Water," mainly because the preview made it out to be far more compelling and spellbinding than it actually was. Cinema tickets cost around $10 a piece, but the time spent in a movie theater is more precious than that. It is totally unacceptable to waste anyone's time by using misleading previews to trick them into watching a film that does not deliver the goods.
 
 mackenzie  30 Jul 2008 22:33
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