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I'm stuck in the middle of this one. Advertising is great for businesses and gets consumers
information about new products. However, it should not have to persuade people to buy what they are
showing. |
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Apart from the Gorrilla playing the drums advertising Cadbury's. That advert is art at its best. |
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Then will
who you now what's on sale?
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How would anything be free? |
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I know they can be annoying at times but for one how would we get information about the latest
products without physically going and seeing what is new and what would refill the time on TV if not
for commercials and advertisements your fav 30 minute show would be only 5 minutes and in the end
channels would have to either produce more shows or have periods of nothing but blackness. |
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Advertising is the second oldest profession! Peacocks advertise their "services" by showing a lovely
display of feathers - it isn't all about buying products. It is the type of strategy used to
advertise - whether it is to inform/educate, promote or sell heavily influences strategy. But of
course if we could ban all advertising of useless products/services that would be good! |
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Advertising funds a great deal of valuable creative work. Think of all the quality television series
that have been financed by commercial companies. Those wouldn't have existed if advertising was
banned. Or take this website. I'm sure its creators wouldn't have bothered to put it together out of
the goodness of their hearts. They must hope to make their money back from advertising.
So, if advertising was gone, a lot of creative people all over the world would be doing something
else for a living, and the world would be all the poorer for it. |
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I would ban advertisements in certain places, but I would hesitate to issue an outright ban
altogether. I don't think that commercial, corporate advertisements should make their way into
schools, universities and hospitals, and I would be happy to exile them altogether from these
institutions. In Canada, companies have found a way to place ads everywhere, including above urinals
in male washrooms. This is simply far too intrusive.
Despite these misgivings, I don't think that we should ban all advertisements. Let's remember that
ads often help pay for non-profit community events, for free newspapers, television programming and
free web-based services. Additionally, we need to distinguish between ads that promote products
manufactured by large, multinational corporations from merchandise that is locally produced by small
companies and family farms. I think that we should do all we can to support the latter. |
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26 Mar 2008 12:15
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